Proposition Development Service
Alignment of Products & Services
you are challenged to offer customers better value than competitors,
we provide leadership to bring precise alignment between customers’
needs, your product features and services which you offer.
Using our powerful proprietary methodology, your senior teams
will dig deep enough to understand current and prospective customers’
purchase decision triggers and roadblocks. Their work will be
translated into a menu of meaningful and cost-effective services,
adding significant value to the customer’s product, service
or purchase experience.
This value proposition update is imperative because as our
economy continues the transition from products to services,
consolidation gives captains of industry advantages of scale,
while entrepreneurs pick off niches using web-based (self) service
platforms. Firms competing in the mid-market often can adjust
their services mix to add customer value in ways their “battleship”
and “Zodiac” competitors can’t.
your sales teams with a stronger value
to sell. You’ll see quick payback.