how to compete more
effectively in your industry
you tired of canned presentations by motivational speakers?
topic is on everyone’s mind when all the key players in an
industry gather for a trade association convention? It’s usually
HOW TO GROW OUR BUSINESS, in spite of everyone else in
the room.That’s the topic of our keynote –
to SPOT growth opportunities for your business."
presenting an intriguing
overview of how an example business grows over time, participants
see their own business in an industry context, then can easily identify
opportunities that are right for their phase of growth. If time
permits, we go into detail on the imperatives for business leaders
to consider at every phase of the company’s growth:
Entrepreneurship / startup
• Emerging from entrepreneurship
• Mid-market businesses
• Captains of Industry, and
• Merging into or acquiring another firm
This keynote is not off-our-shelves. We work with the trade association
staff to customize presentation materials, and to prepare relevant
handouts on industry trends. And we involve participants (handheld
microphones are essential) to share their knowledge, without divulging
competitive strategies or discussing pricing. It’s a fast-moving,
also facilitate association strategic planning sessions during the
convention. We recommend that Board planning be held later in the
week, after the keynote, so their discussions on the evolving role
of their association will be more focused after seeing the “big
picture” unfold during our presentation.
you SPOT opportunities for your business
that are appropriate for your industry’s structure
and for your current phase of growth?